From NPR, “Mark Bittman Explains How To Cook Everything”

 On restricting himself to vegetarian recipes for his cookbook How to Cook Everything: Vegetarian

“I thought immediately of this Japanese woman I met a couple years ago who was a brilliant chef who only did super vegan — you know, really, really limited stuff. And I asked her why, because she ate meat and she obviously enjoyed it. … And she said, ‘Well, you know, you limit things so that you can explore the universe of them more thoroughly.’ …

“I think that I’m not interested in proselytizing for people to be vegetarians, but I am interested in proselytizing for people to eat fewer animal products. We raise animals now in what can only be called an industrial fashion. And I think the more people know about that, the more turned off they’re going to be by that.”