Pattison Outdoor has denied Greenpeace Canada the space on one of its billboards in downtown Edmonton – and handed the activist group a much bigger free PR opportunity.
On Friday, the company, which owns billboards and other ad space on public transit and in malls and airports, advised Greenpeace Canada that it had rejected its ad about oil spills in Alberta.
Greenpeace had booked the billboard space earlier in the week and submitted the design on Wednesday. Pattison rejected it two days later without giving the organization its reasons for doing so.
Here is the ad in question:
Making money by controlling public space.